Launch of new book

Today, we (ex FC Copenhagen-CEO, Dan Hammer and I) are excited and proud to announce the official launch of our new book “Hvor svært kan det være?” (“How hard can it be?”) coming in October.

The theme of the book is football strategies - how a club can fulfil its potential both on and off the pitch - over time. How to develop something sustainable in a short-term thinking and emotional-decision-making based industry.

To begin with the book will be published only in Danish, but we hope to move further into other countries and languages as well.

The book can be pre-ordered from today at our publisher Dafolo: