Club Advisory


Bringing the club strategy all the way from the offices to the training pitch is a difficult step. The way many football clubs are run today is very unsustainable. Clubs happily give the club keys to a person (the head coach) who they will probably kick out again if they loose a few games.


As a professional football club you must secure the future - not just secure a win next Sunday.


Also, the administrative and sporting departments in a club are often divided, and normally the sporting management and technical staff working with the team and players are not very familiar with the overall business visions set out in the board room.


That is one reason why many clubs experience a lack of transparency and an unsuccessful implementation of the strategy in the different corners of the club.


That's why we have created "THE SUSTAINABLE MODEL" (see below).


With the help of Optima Football, the model lets a club convert its overall vision and strategy into a style of play, a training methodology, a recruitment strategy, and an academy master plan.


Only after completing this process, hiring a head coach and looking at transfers become relevant.


It's the long - but also long-lasting - road to success.



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