As an external consultant I help professional football clubs that need a strategy or needs the strategy to be implemented successfully throughout the organization.
My experience tells me that clubs often have a hard time bringing the board room strategy to life. This is where the knowhow and expertise of Optima Football will make a difference.
Optima Football helps you convert strategic club goals into a specific training methodology, recruitment strategy, style of play, etc.
Bringing the club strategy all the way from the offices to the training pitch is a difficult step.
The administrative and sporting departments in a club are often divided, and normally the sporting management and technical staff working with the team and players are not very familiar with the overall business visions set out in the board room.
That is one reason why many clubs experience a lack of transparency and an unsuccessful implementation of the strategy in the different corners of the club.
That's why we have created "THE SUSTAINABLE MODEL" (see below).
With the help of Optima Football, the model lets a club convert its overall vision and strategy into a style of play, a training methodology, a recruitment strategy, and an academy master plan that support the overall goals.
Only after completing this process, hiring a head coach and looking at transfers become relevant.
It's the long - but also long-lasting - road to success.
The way that many football clubs are run today is very unsustainable and doesn’t make any sense. Clubs happily give the club keys to a person (the head coach) who they will probably kick out again if they loose a few games.
As a professional football club you must secure the future - not just secure a win next Sunday.
Instead you must develop the club and implement a clear and relevant strategy all the way down - then it becomes so much easier to recruit the right head coach, players, and academy talents. The strategy, style of play and so on must be deeply integrated in the club - so that it doesn't have to change everytime you replace your head coach.
After the section above I have to highlight that head coaches matter and can decide things too.
Of course head coaches will influence your transfers and can challenge and re-develop the style of play - but always bear in mind that a head coach is hired to fulfill your club strategy – not to change it.
In football, we need to start using science, data, and objective methods to make the right strategic planning. Start planning ahead and stop gambling on the next head coach to momentarily set the right course for your club.
Through my experience in football, my field studies when writing my book and from my university- and MBA-studies, I was taught the importance of strategic thinking and using the right methodology.
You can expect dedication, empathy, and tons of hard work when you pair up with Optima Football.
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