Mads Davidsen - 麦斯大卫森


  • Age: 38
  • Owner at Optima Football
  • UEFA PRO-Licensed Football Coach
  • Technical Advisor at Tonsser (international youth football APP)
  • Technical Advisor at El Cambio Academy (youth academy in Uganda)
  • Technical Advisor at KMD (international ‘data-project’ in football)
  • University Master in Journalism & History from Roskilde University (Denmark)
  • Mini MBA in Management and Leadership from Probana (Beijing University)
  • Author of the book “Når talent forpligter” (English tittle: “With Great Talent Comes Great Responsibility”)
  • Author of the book “How hard can it be”? - about strategies in football
  • Keynote speaker
  • Sporting Director at Al Jazira Club (UAE)


  • Technical Director at Shanghai SIPG F.C. (China)
  • 1.Team Coach, Match Analyzer/Head of Recruitment & U23 / Reserve Team Head Coach at Shanghai SIPG F.C. (China)
  • Assistant Coach, Match Analyzer & Head of Recruitment at Guangzhou R&F F.C. (China)
  • Technical Director at the Ebbe Sand Football Academy, Shanghai (China)
  • Head Coach at Brondby IF U19 (Denmark)
  • Assistant & Head Coach at B.93 Copenhagen U11-U19
  • Match Analyzer at Brondby IF Superliga Team (Danish Premier League)
  • Football Expert Commentator at Danish TV & writer for Danish media (DR TV, Eurosport Denmark, Tipsbladet)
  • Executive Board Member at Memphis City F.C.
  • Football Expert on Titan Sports Media (China)