Mads Davidsen

Father - Global Traveller - UEFA PRO Football Coach - Owner at Optima Football - Technical / Strategic Advisor & Consultant - Author - Keynote speaker

Statement: Cooperation with Escuela Universitaria Real Madrid

“How hard can it be?”

We (with co-author Dan Hammer) are pleased that our football strategic book “How hard can it be?” has agreed to cooperate with Escuela Universitaria Real Madrid Universidad Europea & their Executive Master in Football in Madrid contributing to the development of our beloved game.

This agreement is an addition to our cooperation with University of Liverpool.

Share on

Twitter Facebook LinkedIn

Statement: Cooperation with University of Liverpool

A proud moment as our book ‘How hard can it be?’ now officially is part of the curriculum at the University of Liverpool _& University of Liverpool Manag...

Chinese column: Hangzhou and Zhang Linpeng

The Japanese revolution in Hangzhou has had a disappointing start in the CSL season, and Okada needs to work on the game plan and especially offensive organi...

World Cup 2014 tendencies

The biggest and most interesting football event is now over and it’s time to analyze and look back at the tournament and the tactical related tendencies we m...

The Future Game

How can we predict the future? How do we analyze what football will look like by 2025? To create long term succession planning this is the main task for club...