Successful companies like Apple or Carlsberg have long-term strategies to fulfill their succession planning. And they have core staff staying in their jobs for many years to maintain the strategy and continuity. This is one of the major keys to succeed in the long run.
Football as an industry needs to learn how to win - and win again over time. A widespread and massive short-term perspective still rule our industry today. It's hard for many clubs to see further than the next match or the next season.
Nevertheless, a professional football club needs to implement sustainable strategies if it wants to be a serious competitor again - and again - and again.
Not only to keep winning matches and maintaining the ideal position (achieve the potential) for the club, but also to stop wasting money by sacking coaches and staff - and changing numerous players in the squad every season.
At Optima Football we coach clubs that need to find their strategic foundation, and clubs that need help implementing the strategy in the organization.
The extent of our cooperation depends on your needs and budget.
We act loyally and confidentially as your external experts inside the club. Coaching sessions will always include key staff members since our primary goal is to anchor the strategy in the very centre of the football club.
When we're done, the club itself must be able to maintain the set course in the future.
We can step in at a strategic level and help you sharpen the different aspects of the club strategy.
We can assist you in the development of a style of play "blueprint", an academy master plan, a recruitment strategy, a training methodology and more.
Football clubs worldwide spend billions each season on transfers. There's no doubt that huge amounts of resources can be saved with a better and more precise recruitment strategy.
Optima Football can acts as an external recruitment consultant before or during a transfer window to help you improve your transfer accuracy.
A strategy isn't worth anything on paper. It needs to come alive among coaches, players, and other staff members.
We'll help you implement the different strategy aspects in the everyday work in the club - hands on. On the training pitch, in the tactics & video analysis room, in the coaches' offices, and so on.
Inviting key staff members to a workshop or a lecture can be an effficient and beneficial way to align your perspectives and get valuable knowledge injected straight into the heart of your organization.
At Optima Football we love to share our knowledge and experience - and give a football club the necessary push forward.
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